Look at these...

Look at this / these... http://xfinity.comcast.net/slideshow/music-groundbreakingvideos/1/ http://whatculture.com/film/6-groundbreaking-films-that-redefined-their-genres.php http://www.ifc.com/fix/2009/06/50-greatest-trailers

Laura who?

Homework and lesson time: Make sure you have decided on a song / genre / sub genre Look at (or try to find) benchmark videos from the genre What does Laura Mulvey have to say about where viewers look... Crypic I know, but think how her views on the male gaze can be interprited by you in your own work. This is true for music vids and trailers... What draws a viewer's attention to a text et cetera.

A2 start

With the short film / trailer option, make sure you think about your effects. Obviously there's not the Hollywood resources to hand, but there's loads of cool stuff you can view and learn... If you're doing horror, buy some liquid latex and have fun experimenting with effects, below: http://www.youtube.com/watch?v=SzC85Tm-fMY Link from that to other ideas to get you started... If you're doing music video, there's nothing stopping you putting the whole band in some sort of makeup too! Remember... Research your genre, PLAN your ideas to the n'th degree and have a really clear plan in what you want to achieve. Plan, check, revise, repeat...